Web Design/SEO/Full Support
615.794.2123 // get a quote

Get a Proposal
615.794.2123
200 Seaboard Ln
Franklin, TN 37067

Generative Engine Optimization

Need web design, SEO, marketing or support of it all?

Top Rankings in AI Search

Get Found in AI Search

The way people search online is changing fast. Platforms like ChatGPT, Gemini (formerly Bard), Perplexity, Bing Copilot, Claude, and Google’s Search Generative Experience (SGE) now provide rich, conversational answers directly within search, often without users clicking through to websites. This shift means fewer traditional clicks but also new opportunities to appear where your customers are looking, inside AI search results themselves. To stay visible and relevant, your business must adapt to these generative engines and the way they source and display information. At JLB, we continuously test, track, and refine strategies across leading AI platforms, using structured prompt methods, AI-driven content optimization, and real-time visibility testing to help your business appear in AI-generated results, before your competitors do.

ipad showing local seo results thanks to an seo strategy developed by a digital marketing company in nashville

What is GEO?

Generative Engine Optimization (GEO) is the next evolution of traditional SEO, built for how people search today. Instead of focusing only on ranking in Google, GEO helps your business appear in AI-generated responses from platforms like ChatGPT, Gemini, Bing Copilot, and Perplexity. By optimizing your content for both search engines and AI platforms, your brand can stay visible and trusted across the new landscape of search.

GEO focuses on:

  • Visibility: Positioning your business to appear in AI-generated search results and summaries.
  • Credibility: Helping AI platforms recognize your website as an authoritative, trustworthy source.
  • Engagement: Ensuring your content is structured and written in ways that AI systems can easily understand and surface to users.

SEO vs. GEO: What’s the Difference?

SEO (Search Engine Optimization) focuses on improving your rankings in traditional search engines like Google and Bing. GEO (Generative Engine Optimization) goes a step further, optimizing your online content so it can be found, cited, and referenced by AI platforms such as ChatGPT, Gemini, Bing Copilot, and Perplexity. While SEO drives clicks from search results, GEO ensures your business remains visible in the answers AI tools provide directly to users.

Google - Marketing Agency in Nashville, Brentwood, Franklin, & Spring Hill - Web Design company, digital marketing, SEO, and more - Business Web Design | JLB Works

Our Approach to GEO

Understanding Your Digital Footprint

We begin with a full assessment of your online presence, including website structure, content quality, and how your brand currently appears in AI platforms. This discovery phase helps us identify opportunities to strengthen your visibility and credibility across all search types.

Digital Audit / AI Presence Review / Keyword Insights / Competitor Analysis

Building AI-Search Ready Content

Next, we enhance your site content, metadata, and structured data to make it easier for AI systems to interpret and reference. Our team refines messaging and technical elements so your brand is recognized as a trustworthy source by both users and AI tools.

Content Optimization / Schema Markup / Metadata Enhancement / AI Readability

Combining SEO and GEO Strategies

True success comes from merging traditional SEO with modern GEO tactics. We integrate AI-driven insights with your existing SEO foundation, aligning everything from keywords and schema to backlinks and authority signals for comprehensive search coverage.

SEO Alignment / GEO Implementation / Authority Building / Strategy Sync

Adapting to the Future of Search

AI search is constantly changing, and so are our strategies. We monitor performance, test new AI platforms, and adjust in real time, ensuring your business stays ahead as generative engines evolve and new opportunities emerge.

Performance Tracking / Continuous Testing / Visibility Expansion / Ongoing Optimization

Understanding Your Digital Footprint

We begin with a full assessment of your online presence, including website structure, content quality, and how your brand currently appears in AI platforms. This discovery phase helps us identify opportunities to strengthen your visibility and credibility across all search types.

Digital Audit / AI Presence Review / Keyword Insights / Competitor Analysis

Building AI-Search Ready Content

Next, we enhance your site content, metadata, and structured data to make it easier for AI systems to interpret and reference. Our team refines messaging and technical elements so your brand is recognized as a trustworthy source by both users and AI tools.

Content Optimization / Schema Markup / Metadata Enhancement / AI Readability

Combining SEO and GEO Strategies

True success comes from merging traditional SEO with modern GEO tactics. We integrate AI-driven insights with your existing SEO foundation, aligning everything from keywords and schema to backlinks and authority signals for comprehensive search coverage.

SEO Alignment / GEO Implementation / Authority Building / Strategy Sync

Adapting to the Future of Search

AI search is constantly changing, and so are our strategies. We monitor performance, test new AI platforms, and adjust in real time, ensuring your business stays ahead as generative engines evolve and new opportunities emerge.

Performance Tracking / Continuous Testing / Visibility Expansion / Ongoing Optimization

Our GEO Services

AI Search Visibility Optimization

AI Search Visibility Optimization

Our AI Search Optimization (GEO) services maximize your visibility across AI-powered platforms like Perplexity and ChatGPT. We optimize your website's content and structure to improve both large language model (LLM) comprehension and traditional SEO performance, ensuring your brand appears prominently when potential customers use AI search engines and chatbots. Future-proof your digital presence and dominate the next generation of search with our specialized AI optimization strategies.

user intent and keyword research are part of the seo strategies in nashville
Generative Content Strategy

Generative Content Strategy

We develop comprehensive strategies that integrate generative AI tools like ChatGPT and Claude to scale high-quality content production while maintaining your brand voice and SEO performance. From blog posts and website content to social media captions and marketing campaigns, our approach combines AI efficiency with human expertise to deliver engaging, search-optimized content that resonates with your audience and accelerates your digital growth.

schema settings and on page content managed by the seo team at a brentwood digital marketing company
SEO + GEO Integration

SEO + GEO Integration

Our AI Platform Monitoring services track your brand's visibility and performance across AI search engines, chatbots, and large language models. We monitor how AI platforms like Perplexity, ChatGPT, and Copilot present your business, analyze citation patterns, and identify optimization opportunities. Stay ahead of the competition with real-time insights into your AI search presence and data-driven recommendations for improvement.

internal and external linking strategies developed by an seo digital marketing team in nashville

Why Local Businesses Trust JLB for AI Search Visibility

What GEO Looks Like

Generative Engine Optimization in action means appearing where AI makes recommendations. When users ask questions through AI-powered search tools like Google's AI Overviews, Perplexity, or ChatGPT, GEO-optimized content gets featured as the authoritative source. Instead of just ranking on a traditional search results page, your brand becomes part of the AI's curated answer, complete with citations, context, and credibility. This visibility puts you directly in front of users at the moment they're seeking information, building trust and authority while driving qualified traffic to your site.

GEO FAQs:

What are AI search optimization services?

AI search optimization, also known as Generative Engine Optimization (GEO), focuses on helping your business appear in results from AI-powered search tools like ChatGPT, Gemini, Perplexity, and Bing Copilot. These services improve how AI systems interpret and reference your website, strengthening both your traditional SEO performance and your visibility in AI-generated answers.

What are generative engine optimization (GEO) services?

Generative Engine Optimization, or GEO, helps your business appear within AI-generated search results and chatbot responses from platforms like ChatGPT, Gemini, Bing Copilot, and Perplexity. These services focus on optimizing your website so AI systems can better understand, reference, and feature your content in their responses.

How much does SEO and GEO cost?

There is no extra fee for AI or GEO optimization, it’s included as part of our comprehensive SEO services. We believe every business should be prepared for the future of search, which is why our SEO packages are designed to be affordable for companies of all sizes, from local startups to established brands. You’ll get both traditional SEO and AI search optimization working together to maximize your visibility and results.

Is GEO right for all types of businesses?

Yes, GEO can benefit nearly any industry. Whether you’re in healthcare, home services, retail, eCommerce, professional services, or technology, optimizing for AI search helps your business stay visible wherever customers are asking questions and discovering solutions online.

Can GEO replace traditional SEO?

GEO works alongside traditional SEO, not in place of it. While GEO focuses on visibility in AI-driven search platforms, traditional SEO ensures your website performs well in Google and other search engines. For the best results, JLB recommends a comprehensive strategy that combines both. Learn more about our full range of SEO services and how they integrate with GEO to strengthen your online presence.

Have A Project For Us?

Website design services & digital marketing tailored for user experience and
attracting the right traffic for you with support-that-matters!

Contact Us